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Some Guy Paid $75,000 to Have Lunch with Ford CEO Jim Farley

The Bring a Trailer auction raised money for the Laguna Seca Raceway Foundation.



Jim Farley, Ford’s CEO, makes for a pleasant lunch companion. We’ve previously met for lunch with him. Is he, however, a trustworthy companion worthy of $75K? The winning bidder at yesterday’s charity auction on Bring a Trailer paid that much for lunch with the boss.

The description was written in typical straightforward BaT fashion, and it read as follows: “This charity auction offers its winner a unique behind-the-scenes experience: sitting down for lunch trackside with genuine car guy, gentleman racer, and Ford global CEO Jim Farley on Saturday, August 20, during Monterey Car Week.” All proceeds from this auction (less the BaT buyer’s fee) will go to the Laguna Seca Raceway Foundation, a 501(c)(3) organization whose mission is “to enhance the enjoyment of and access to WeatherTech Raceway Laguna Seca.”

Farley will be driving his 1966 Cobra and 1978 Lola T298 around the track at Weathertech Raceway Laguna Seca in between lunch and the race. There has been no announcement regarding the menu.

Two Rolex Monterey Motorsports Reunion VIP parking passes were also awarded to the winning bidder, who goes by the BaT handle of “Nico2015.”

Two Hot Laps in the passenger seat of a race car driven by a professional driver in the Driver’s Lounge.

General admission and a paddock pass for regular racegoers costs $80. However, you’ll be on your own for lunch today.